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Essex, 1983. Meet Vincent Swan, double glazing salesman extraordinaire. Smart, handsome and cocksure, Vincent will stop at nothing to get a sale.

His team at Cachet Windows include Fitzpatrick, a smarmy reprobate who can charm the life savings out of anyone, and Lavender, a failed musician whose crippling politeness and moral backbone have a habit of getting in the way of a sale.

The two take a bet on whether Fitzpatrick can pull off the ultimate salesman's con, and sell new windows to someone he's recently sold the exact same windows to. Meanwhile, Vincent's attempt to convince an old colleague to join the double glazing business takes an unexpected turn.

When Vincent, Fitzpatrick and Lavender meet a group of men from a local publishing company, alpha male hackles are raised - not only do these men get an expense account, but they each have a company car. When Cachet boss Tony Walsh rejects Vincent's request to match these perks, Vincent starts to think that maybe he is in the wrong business. Meanwhile, in a bid to save face, Fitzpatrick puts faith in his comprehensive knowledge of Cachet's home turf - with potentially dangerous consequences. In the showroom, receptionist Carol tries to get to grips with the new office computer.

Vincent receives a visit from the taxman, so he decides it's time to take a family holiday. His side-line business making pirate copies of E.T. continues in his absence. The salesman clash over the ethics of Page 3.

When Vincent and Lavender discover that Fitzpatrick is a CB radio enthusiast, they can't resist going undercover to dupe him.

Meanwhile, Vincent receives some unexpected but exciting news – he's been nominated for Entrepreneur of the Year in the Essex Business Awards.

Vincent's life has taken a turn for the worse – kicked out of the family home, in debt to the Inland Revenue to the tune of £50k, and worst of all – he's lost his sales mojo. He's gently sliding into the abyss when absolution appears in the most dangerous of forms.

Lavender, having his own career-crises, is drawn back to the world of rock and roll, and invites Sam along to a gig.

In a bid to get back everything he's lost – his marriage, his livelihood, his self-worth – Vincent concocts a spectacular plot to return to his rightful place.